Our Story

Incentive Cashmere was founded by Stephan Dietz in 2005.
He has over 35 years of experience in luxury fashion.
Before creating his brand, he collaborated with international designers and houses as Jean Paul Gaultier, Chloé, Joseph London, Umberto Ginocchietti, and Victor Victoria.

Today Incentive remains a family-driven company with a personal, human approach.
Each collection reflects knowledge, craftsmanship, and genuine passion for luxury.
Our products are now presented online and in boutiques worldwide.
We are proud to be represented in Germany, France, and the USA.

Our Journey

Experience in Luxury

Stephan Dietz collaborates with Jean Paul Gaultier, Chloé, Joseph London, Umberto Ginocchietti and Victor Victoria.

1980s–1990s

Founding Incentive

After decades in fashion, Dietz establishes his own brand. The vision: timeless design and quiet luxury.

2005

Building Heritage

Recognition for elegance, and Italian craftsmanship. A family-driven company with passion and refinement.

2005–2015

Expanding Presence

Incentive Cashmere presents online and in exclusive boutiques worldwide in Europe and the USA.

2015–Today

Inspired by Resorts

Como Lake and St. Moritz guide our design philosophy: versatile, layered looks for lake, sea, and mountains.

Today & Beyond

Inspired by Resorts

We design for life at the lake, sea, and mountains.
Como Lake and St. Moritz inspire our aesthetic and lifestyle vision.
Our pieces adapt seamlessly to all-season resort living.

Layered Elegance

Resorts demand versatility, comfort, and refined style.
Our designs allow effortless multilayering across changing climates.
One wardrobe, endless combinations, timeless elegance everywhere.

Mission & Values

Quiet Luxury

Discreet design, pure forms. True elegance never shouts. Luxury whispers in detail. Quality speaks for itself.

All-Season Elegance

Designed for resorts worldwide. Soft layers suit every season. From sunlit lakes to snowy peaks. Effortless transitions, endless refinement.

Italian Craftsmanship

Made in Italy with care. Heritage skills shape every piece. Modern vision meets timeless methods. Excellence lies in every stitch.

Enduring Purity

Simplicity defines lasting beauty. Fibers remain pure, touch remains soft. Garments age with grace, not time. Created to last for life.

Our Promise

We create with respect, responsibility, and uncompromising quality.
Fair partnerships and mindful resources are part of our DNA.
Each garment carries quiet luxury and enduring comfort.
Incentive Cashmere is not fashion — it is a lifelong companion.

Discover the beauty of quiet luxury

Explore Our Collection